Archive for March, 2012

Lather Rinse Repeat

The past few days have been unseasonably warm on Martha’s Vineyard. Track & Field season has begun. All signs point to the beginning of the busy season for my schedule. The mental list of things to do will soon morph into a daily routine that will eventually become a grind sometime in August and continue until the tourists decide it is over. We all have our routines that we follow; morning coffee, time in the gym, reading before bed. Whatever the routine might be, it is always good to consider whether you shape the routine, or the routine shapes you.

Often is the case that we continue to do something a certain way because “that’s just the way it’s done”. The zombie-like movements proceed without much thought or consideration; making coffee, driving to work, folding laundry. Still, why can’t it be done differently for any reason, if not simply to break up the monotony? I admit it, I get so engrossed in the processes of my routine that it can sometimes appear obsessive-compulsive at times, but it works for me; so why would I mess with it?

Among the many sayings that I can think of that would explain why one should always question one’s perspective, I favor “seeing the forest through the trees”. Often it requires us to take a step back from the process in order to see it for what it is; mechanical, uninspired, and tedious. Other times someone outside of the process will bring it to our attention that there seems to be something lacking in our routine; energy, awareness, or passion. Whenever or whatever brings this revelation to light, proper action should be taken, as soon as possible.

The actions taken to revamp one’s routine, whether they are subtle or revolutionary, they should reflect the need and subsequent anticipated reactions to the changes. For personal changes, it might mean just taking a few extra moments to chew your food at mealtime. Professional changes might mean reconsidering your employment situation, but if you are where you want to be, redesigning your business card or website might be enough.

Where all of this is leading should be toward improvement. After all, progress in life is the ultimate goal; professional, personal, or otherwise. So take a minute or two, breathe a little deeper and look around to see where you are, what you are doing, and decide whether a few small adjustments are needed to make things a little more interesting. Life should be more than following the same steps throughout the day, every day.

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The Other Side

Though the winter that is currently concluding has been one of the mildest that I can recallNew Englandever having, the arrival of spring is welcome. The time between mid- February through late March can be some of the leanest and tedious on Martha’s Vineyard. The barren darkness, the empty streets, the closed businesses all seem to call into question one’s decision to remain on island while so many others do not. The time is not unlike some long journey or menial task, trying the patience, if not the sanity of those brave souls that dwell on it all. Still, once it has passed, the experience will be something that you can say builds character, right?

Unfortunately, I cannot say that I managed my time very efficiently over the past 6-8 weeks. Many of the projects I had hoped to complete never even got started. I could blame it on the mild weather that beckoned me to the mild, sunny outdoors or the sporadic business in the office that drew me into working days I had planned to take off, but that would not be the whole truth. No, for some reason I just did not feel like pushing myself to be as motivated as I normally have been. Call it hibernation, melancholy, or just plain laziness I could not get started on anything this winter.

So now the arrival of spring taunts me, as I know I have precious few days that will be my own. Whatever you call it, spring cleaning, turning over a new leaf, or simply using the arrival of the warmer weather as motivation, now is the time to do all that has been put on hold. Looking around to use the energy of the new businesses on Main Street in Vineyard Haven, I should be optimistic for the coming season.

I have never been one to live in the past, so I must believe that the worst of everything is now behind me; I have made it to the other side. Time to slap on some colorful new paint and hope for the best for every business that has made it to the next season. The “Welcome to Cape Cod 2012” sign is up and soon the boat schedule, along with the rates, will be changing for the summer season. I did not shovel snow more than once this winter and I don’t intend on doing it for a good long while.

Every season I see people return from all over, coming to see the island “in season” when they see fit to partake of all we have to offer them in their time of leisure. Many are “snow birds”, leaving for 2-4 months to avoid the “dead of winter”. For all of those individuals that are part-timers onMartha’s Vineyard, you might ask “how was the winter”, but you will only be told that we made it though; we made it to the other side.

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Island Time

What is your time worth? Well I suppose that most of us value our time rather highly. Life usually seems to fly by at such a pace that there never seems to be enough hours in the day. So whether it is time on the clock or family time, few of us would like to have our time taken from us by others; waiting in lines, finding a parking space, driving behind a moped (or two, side by side). The dichotomy of owning a business on Martha’s Vineyard is that there are only so many weeks to make money from tourists that want everything at the same time; dinner reservations, ferry reservations, appointments, rentals. The notion that other vacationers might actually want exactly what they want, when they want it, seldom occurs to them; unbelievable.

When the off season stretches into the doldrums of February and March, many businesses tend to cut back on their hours, if not close out right for a period of time. Still, there are days where every business needs to have posted hours and stick to them, if only to maintain a presence in the community. As a business owner, I understand the concept of regular hours and their importance. What I fail to understand is when people try to schedule outside of those hours, for no real reason other than wanting to do so. From May until late October I have rarely taken a day off since arriving on the island. This past holiday season I had clients calling the office late on Christmas Eve, asking if I were available for an appointment; the message said the office was closed until the 27th.

In the throes of August, the height of the season, I have clients that show up rather tardy for their appointment. The scenarios run the gamut, from apologies to passive aggression; time waits for no one and I run a tight ship. The point being that we all must accept responsibility for our short comings or indiscretions. Clients that call up late to either cancel or reschedule an appointment due to a “conflict” usually understand that they will be held responsible for the missed appointment. A few will try to negotiate; seldom with success.

Years ago I was having dinner with a group of fellow business owners. When cancellations became a topic, one of the proprietors gave an example of how the conversation would go. He simply explained to the responsible party that a reservation at his inn was comparable to a reservation on the ferry, if you show up after your reservation has left the dock, and there is no stand-by, there is no refund; you will be charged. I have used that example and others, as the situation calls for, with little ill will or resentment. Other times, things don’t go so amicably, but it is the give and take of being a business owner.

As the summer season approaches, my fourteenth on Martha’s Vineyard, I tend to turn down the seventh and eighth session of the day; I have come to value a steady pace rather than a mad dash, and my sanity is the better for it. I no longer accept the drama of the client that MUST see me TODAY, even though it is already after 2 PM. They might only be here for a short time in the summer, but I live here year round. This is my home and I value my time here.

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